Hello, I'm Macala Rose.
I help women in leadership build sustainable businesses and functional teams, while also teaching them to develop unshakeable inner calm.
I became what I continually needed and couldn't find.
Fifteen years of corporate strategy, advising executives, and navigating industries where women in leadership are tolerated more than they're supported taught me something no certification ever could. The women I kept meeting at the top — VPs, founders, executives — didn't need another coach. They needed someone who could read the strategic landscape and the personal one at the same time, someone who wouldn't flinch when those two things collided.
That person didn't exist for me. So I built her.
In my years as a strategist and researcher, I became obsessed with data and behavior and became an expert at reading markets, audiences, and digital behavior.
What took longer was learning to read myself — dismantling the patterns I'd built to survive in rooms that weren't designed for me, and figuring out who I actually was underneath the performance of competence. That work didn't make me softer, it made me sharper. I stopped reacting, and started responding. I learned to see the difference between a real crisis and a familiar pattern disguised as one, to recognize when someone's "urgency" is actually their avoidance wearing a deadline.
That's the lens I bring to every conversation now — the ability to hold the strategic question and the human one at the same time, without collapsing either into the other. The women I work with don't need someone who's read about transformation. They need someone who has burned her own house down and rebuilt it, and who knows which walls are structural and which ones were just keeping the wind out.
More about me, for the curious
Outside of the business world, I'm a woman in cowgirl boots who spends her best days on horseback and her best afternoons observing how the local populations of beautiful cities vibrate. You'll find me wandering unknown parts of neighborhoods and sitting in corner cafes in cities around the world.
I've worked across Hollywood, agriculture, fashion, and live events — not because I couldn't pick a lane, but because patterns are patterns, and the ones that predict human behavior look remarkably similar whether you're selling a film, a heifer, or a handbag.
I read research papers for fun. I think most "customer insights" decks are astrology for executives. I believe the companies that win the next decade will be the ones who figure out how to build real emotional connection without weaponizing it, and who truly care about building healthy people that make up their healthy teams.
I've got street cred
My clients and work have included Universal Pictures, 20th Century Fox, MAGIC, Emerald X, Power 106, True Story Foods, and Nuherbs. My expertise has been featured in the New York Times, Wall Street Journal, San Francisco Chronicle and many more.
Want to see my thought process first hand, there are videos:
If you have a behavior problem dressed up as a business problem — and you probably do — let's talk.