The Behavior Audit
A 30-day engagement that ends in one honest read on what your customers are actually doing — and what they're about to do next.
Most companies are drowning in data and starving for insight.
You have GA4. You have the CRM.
You probably have a customer insights deck someone paid too much for.
And you still can't answer the question that actually matters: why are people doing what they're doing, and what are they about to do next?
Most companies don't have a data problem, they have a translation problem that is caused by not actually understanding their customers' beliefs and behavior.
There's conflict in your data sources: GA4 tells you what happened, the CRM tells you who it happened to, the customer interviews tell you a third story, and somewhere between those three, the real behavioral pattern — the one that would actually change how you operate — goes unread.
I'll help you solve this. In this brief, but deep engagement, I go through your data, your customers, and the decisions you're making about both, and come back with a clear read on what's actually going on.
How It Works
Week 1
Intake
I get full access to your analytics, your CRM exports, your customer research if you have it, and your team's current hypotheses about what's happening. We spend a working session mapping what you think you know about your customers, so I can tell you later where you were right, where you were wrong, and where you were asking the wrong question entirely.
Weeks 2 & 3
Research
This is the actual audit. I work through the behavioral data across every surface you're measuring — acquisition, activation, retention, churn, the quiet patterns that don't show up in any single dashboard. I'm looking for three things: the behavior you're seeing and misreading, the behavior you're not seeing because nothing is set up to catch it, and the behavior your customers are about to exhibit that your current model doesn't predict.
Week 4
Roadmap
I deliver a written audit. Not a 60-page deck. A clear document that covers what I found, what it means, what I'd stop doing immediately, what I'd test next, and where the opportunities are that your current setup is actively hiding from you. We walk through it together on a call, and you leave with something you can act on — or hand to whoever needs to act on it.
What I'm Actually Looking At
- Behavioral patterns across your analytics stack (GA4, CRM, whatever else you're running)
- Where your measurement setup is quietly lying to you or missing the event that matters
- The gap between qualitative signal and quantitative signal, and what it's telling you
- Customer segments defined by behavior rather than demographics, because demographics are lazy
- Predictive patterns — what the data suggests is about to happen that you haven't planned for
- Where your team's internal narrative about the customer doesn't match what the customer is actually doing
Investment
$5,000. Thirty days. 50% deposit to start, balance on delivery.
If what I find turns into ongoing work — retainer, research sprints, advisory — we figure that out when we get there. The audit stands on its own.
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