Turning Data Into Direction for Women-Led Companies
I'm Macala Rose, a behavioral researcher and insights expert who specializes in providing growing compnies with behavior clarity through data . For 15 years, I've partnered with visionary female founders and executives across industries – from Hollywood to AgTech – combining analytical rigor with strategic insight to deliver results that matter.
I bring clarity to complexity.
By combining deep data analysis, strategy and systems thinking, I help you make confident decisions that drive growth while respecting your most valuable asset: your time.
Our Clients Include
Emerald X
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20th Century Fox
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Power 106 FM
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Gild Creative Group
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Nuherbs
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Universal Pictures
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ReMind Psychedelics Conference
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True Story Foods
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MJ Biz Conference
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The Good Meat Project
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Range Revolution
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Emerald X • 20th Century Fox • Power 106 FM • Gild Creative Group • Nuherbs • Universal Pictures • ReMind Psychedelics Conference • True Story Foods • MJ Biz Conference • The Good Meat Project • Range Revolution •
What We Offer
Find the Signal in the Swirl — We Make Help You Make Sense of Your Data
Your data tells a thousand stories, but which one is true?
You have access to more customer information than ever before—website behavior, purchase patterns, engagement metrics, conversion paths. But instead of clarity, you're drowning in conflicting numbers that make every business decision feel like a gamble.
The problem isn't too little data. It's that no one has taught your data how to speak coherent sentences.
While others provide analytics dashboards, I provide behavioral clarity. I don't just clean up your data—I reveal the human stories your numbers are trying to tell you.
“You’re the Wolf from Pulp Fiction, You Fix Problems.”
- Mike Dussault, Tech Investor
Every now and again you meet someone you had no idea you needed, who sees you, truly, and then can expand you to support your vision with their skill. Macala is one of those people.”
- Tiffany Hardin, CEO, Gild Creative Group
I’ve worked with Macala for 15 years on some of the largest B2B live events in the world. She has never failed to deliver on actionable insights, out of box ideas, growth and revenue for our companies.”
- Karalynn Sprouse, EVP, Emerald X
