Welcome to My Canvas and Community
I'm Macala Rose, I can predict the future – what's your super power? I'm a freelance strategist working at the intersection of behavior, AI, and data. I created this space, built on Ghost, to serve as a canvas for deep learning for women who choose to embrace technology, but not let it hijack their cognitive function or critical thinking skills. I write here to help teach you, and to give you tools. But I'm also building a community. Membership is free (all it costs is your email address), for those of you that are financially able to support, there's a reward for patronage.
What Happens When AI Turns Dark
What does it mean that an AI system optimized for user wellbeing can produce harm precisely by working as designed — and what does the field of AI safety actually need to learn from clinical practice to fix this? Last week I attended the Women in Data Science Puget Sound conference. WIDS Seattle, tied to Diversity in Data Science, exists to push the field toward 30% representation by women, or those who identify as women, by 2030. I chose to participate in the workshop When AI "Works" but Stil
What Happens When AI Turns Dark
What does it mean that an AI system optimized for user wellbeing can produce harm precisely by working as designed — and what does the field of AI safety actually need to learn from clinical practice to fix this? Last week I attended the Women in Data Science Puget Sound conference. WIDS Seattle, tied to Diversity in Data Science, exists to push the field toward 30% representation by women, or those who identify as women, by 2030. I chose to participate in the workshop When AI "Works" but Stil
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The Thin Line Between Using AI and Being Used By It
What happens to your capacity for thought when everyone writes with the same machine. This post may feel random for my developing body of work, but I guarantee you it's not. AI is everywhere, some of us it, some of don't. Some of us don't know where to begin. But as a leader, it's developing in our orbit when it comes to work. As someone who loves it, believe in ethical use, here's what I have to say about its current state and how it can harm or help your own cognition. In the past year, I've
How to Use Claude for Content Marketing
A bad bitch's guide to what Claude is, how its models and features work, and why understanding the tool comes before your team writes a single prompt I've been working with digital for over a decade, strategy, data, analytics, you name it, I've mastered it. Four years ago, when AI tools became a tool marketers could use to make their work more efficient, I tested the shit out AI tools and platforms in order to see what worked best. Now, in the last 24 months, I've watched the internet transfor
How to Use Claude: Connectors and Integrations That Matter
The majority of Claude's documentation is designed for developers, and it's not focused on content. But buried in the developer-speak are connectors — integrations that let you pull information from your existing tools directly into Claude — and understanding which ones actually serve content work versus which ones are noise will save you from building a workflow that's more complicated than it needs to be. The Connectors Directory now has over 200 integrations, and connectors are available on
How To Use Claude: Setting Up Projects
In the first post in this series, you learned what Claude is, where it lives, and which model to reach for. It was a simple post, but every foundation needs a blueprint, a map of sorts. But here's the thing about maps — handing someone a map to Wonderland doesn't mean they won't walk straight into the wrong door the moment they arrive. And when it comes to creating content with Claude, most content marketers do exactly that. They've got the tool, they open it up, and they start prompting into
