The GA4 Intelligence Audit

One focused engagement to turn your data chaos into a clear direction: We audit your analytics, rebuild what's broken, and surface the customer behavior patterns that directly impact revenue, retention, and growth. You'll finally understand which actions drive results and which are just noise.

What's Really Broken

Built in pieces over time, it captures fragments instead of the full picture. Customer behavior spans weeks and multiple touchpoints, but your tracking only sees snapshots.
You know your best customers exist, but you can't identify what path they took to find you or what actions predict they'll stay. The insights that could transform your business are buried in the noise.
Google Analytics shows one conversion number, your email platform shows another, and your sales data shows a third. You waste hours reconciling reports instead of acting on insights.

One comprehensive engagement to transform your data chaos into behavioral clarity

How This Works

We surface the blind spots

You'll see exactly where tracking breaks, where data duplicates, and which customer journeys disappear into thin air.

Review

Technical implementation:

Comprehensive tracking audit Attribution gap analysis
Data flow mapping
Conversion path review

We rebuild the foundation

Clean GA4 setup with server-side tracking that captures complete customer behavior, even when journeys span weeks.

Revise

Technical implementation:

Advanced server-side configuration
Cross-platform API integration
Enhanced conversion tracking or e-commerce setup
Custom event architecture

We deliver your clarity

One dashboard that reveals the patterns driving your business—who your best customers are and how they found you.

Reconnect

Technical implementation:

Behavioral flow visualization
Customer journey mapping
Executive reporting suite
Performance pattern analysis

What Changes

One source of truth that captures real customer behavior, not just clicks and impressions.
Clear visibility into which actions predict customer success and which efforts actually drive growth.
No more spreadsheet archaeology or meeting debates about which metric to believe.
Real insight into how people discover, evaluate, and choose your business.

Answers to Your Questions…

Projects Range from $4500 to $7500 depending on complexity.
Standard modern stack (Shopify, WordPress, Webflow) usually run $4500.
Multi-storefront or heavy paid-media mix usually run $5000-$5800.
Custom APIs, headless, or data-lake feed run $6000-$7500.
Audits to end implementation take 4-6 weeks.
I primarily work with in the food, health, and wellness spaces who follow ethical business practices. Most of the companies that choose to work with have revenue of at least $250,000 per year all the way up to $5 million dollar a year in annual revenue.
We offer 30 days post support via email or click-up. For clients we work well with, we offer monthly services packages in 3, 6, 12 month increments.
I work with modern platforms and web services, I do not work on highly customized or legacy technologies. Modern platforms like Wordpress, Shopify, Hubspot, Marketo, Squarespace, or anything you can connect with Zapier or IFFT are in. For data and analytics, there are 60 established connectors for social media, email marketing, e-commerce and other channel specific analytics. We can work with any of those.
What I don’t work with is enterprise level software (Salesforce, Pardot) or anything that requires me to talk to your developer dude who lives in a bunker in Siberia - because let’s face it, he’s never gonna respond to my requests in a timely matter, if at all.
Depending on what we’re setting up for you, there may be connector fees associated with softwares that need to use to import your platform/channel data feeds into Looker Studio. We use Airbyte and Big Query. On average, you’ll spend $19 to $79 per month on these services.
I have a small team of three that support me in any work I do. It’s important to have a few data sleuths and a designer to make your dashboards all pretty/pretty.

Praise from Clients

“She loves the data - and recommends only what works.”

Wilson Lau, President, Nuherbs
“You fix what's broken, fix what we didn't know was broken, and give our teams data they can make actionable insights from.”

Camille Candella, Vice President, Emerald X
“Macala helped reframe and uncover choices I didn't even know I had.”

Alexandra Raymond, Finance & Product, Amazon Studios
"She's consulted for us for over a decade and always finds new ways for us to improve."

Karalynn Sprouse, Executive Vice President, Emerald X
“You're like "The Wolf' in Pulp Fiction. You fix problems.”

Mike Dussault, Tech Advisor and VC, Seattle, WA
"We be lost without her. She met us where we were at and created something we needed. Her passion for data and food was the perfect match."

Camas Davis, Founder, The Good Meat Project